You have to understand the costumer’s mindset in order to sell magic shows.

Perhaps you think you are selling card tricks, but you are not…
You are selling memories! Read on.

Selling live entertainment is not the same as selling any other kind of products. Your show or your service only exists for perhaps 30 minutes. It is a one-time shot.

If the customers are not satisfied, there is no refund. No second chance. And the magician cannot say: “Well I’ll give you another show for free.” It is too late.

It is a very special thing for a customer to buy entertainment because of the pure nature of it. A bad entertainer can destroy any party.

Imagine you have invited a magician to your wedding.

He is to perform close-up magic while the newlyweds are getting their photographs taken. And he just sucks. It could be he is an okay technical magician, but picture he is an arrogant and unpleasant person. He can do a lot of damage because he makes your guests feel so uncomfortable. The entire atmosphere of party could be destroyed. And the worse thing
is: It happens. And buyers know that.

You have to understand the customers’ worst fears and how to overcome them.

They are worried that a stranger could ruin the party of their life. If you want to sell yourself as an entertainer, you have to handle their worries. They have to be sure that you are worth having at their
party. So your job is to convince them, that you are a serious and trustful magician. This, you do through your website, business card, brochure, e-mail and the way you handle them in the telephone. In
every contact with your prospect you have to act trustful or you lose the job.

And you know what it all start with you own mindset.

So be a nice guy and take you job as a magician serious;-)

Categories: Step 5 - Get money for magic
Tags: essay